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Volume 8, Issue 4

December 2014

Inside This Issue

The Masthead

Design for Series

Production

Pg. 1

IBEX 2014 Pg. 2 Translation Aids Pg. 3 Boating Trust Fund Pg. 3 William H. (Bill) Shaw Pg. 12 Development of Stepped Planing Boats Pg. 13 On the Drawing Board Nielsen’s Destino 25 Pg. 20 Under Construction Henseval’s 11.8m Pg. 22 Cutting Costs for Students Pg. 25 ABYC Tech Notes Testing Isobutanol Pg. 26 We Get Mail Pg. 28 Know It All Answer Pg. 32 Know It All Question Pg. 33 News & Views Pg. 34 Continuing Education Pg. 35 Training Links Pg. 36 Archives Pg. 38 Westlawn Information Pg. 38

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The Journal of the Westlawn Institute of Marine Technology

D

esigning for Series Production must include not only factors pertaining to the

shape and form of the boat but must also consider facilities, production tech-

niques, and marketing.

One might question the role of marketing in a discussion of this nature. Stated in

simpler terms, if you do not have a viable product to sell, there will not be any pro-

duction. The determination of what the marketplaces want and in what potential

quantities is vital to the production builder.

The Marketing Plan

All too frequently the approach to a new design starts with 98% enthusiasm and

2% knowledge of what the market really wants. The result is often a large expendi-

Westlawn is a not-for-profit

educational affiliate of:

ABYC is Your Source for Boatbuild-

ing Standards and Resource Materials

.

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or the

ABYC Website

If you are not already an ABYC

member, you should be.

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or information on

membership benefits

By William H. Shaw

Continued on page 4 Development of Stepped Planing Boats - Page 13

Deck being installed on an Island Packet sailboat